Food risk communication
In recent decades, the relationship between consumers and food has changed due to several factors including the increasingly rapid changes in the food industry, in the lifestyles of large segments of the population and the occurrence of periodic food crises. All these factors have encouraged the spread of new habits and practices of purchasing and consumption.
Questions and concerns on the current method for managing production systems and livestock have raised and consumers’ request for more transparency and information on food processing is increased. Moreover, consumers are often unconsciously exposed to significant health risks due to improper practices in food handling and food preparation at home.
The knowledge of consumers’ perceptions and behaviours is a strategic aspect for the development of effective risk communication for the promotion of public health, not only in emergency situations but also in daily practice.
In this perspective, the IZSVe Observatory conducts research on risk communication. The studies aim to promote specific initiatives and communication campaigns for the prevention of risk associated with food consumption and to foster the adoption of healthy behaviours and correct eating habits.
The research projects carried out by the IZSVe are funded by the Italian Ministry of Health.
Research projects of the Observatory cover three main areas:
- Risk communication
- Perception of risk
- Participation and involvement of consumers
Pursuing the following research aims:
- to study and understand factors influencing risk perception and management
- to develop and test new social research techniques in the field of food safety and risk communication
- to use innovative and appropriate communication tools for different target groups
- to define innovative strategies for the promotion of public health
Projects and publications
If you ask a teenager what their favourite drink is, probably milk would be very near the top of the list. Fresh or long-life, milk is one of the…
Sushi, tacos, kebabs, tandoori. Who, for once, did not indulge in the ethnic cuisine flavors and aromas? Few Chinese restaurants and some fast food…
Food allergies and intolerances are a serious public health issue in many western countries. Children are among the most vulnerable groups.…
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