Istituto Zooprofilattico Sperimentale delle Venezie
Italian health authority and research organization for animal health and food safety
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Ravarotto Licia

Licia Ravarotto | Istituto Zooprofilattico Sperimentale delle Venezie Role Director
Department SCS7 – Health awareness and communication
Phone +39 049 8084264

Professional profile

Licia Ravarotto graduated in Biological Sciences in 1981 from the University of Padua, where she was awarded a specialist diploma in Food Science in 1987. From 1999 to 2007 she headed the Clinical Chemistry Laboratory of the Istituto Zooprofilattico Sperimentale delle Venezie (IZSVe). Since 2007 she has been Head of the SCS7 Department of Health awareness and communication.

Besides her management role, she currently conducts technical-scientific activities, chiefly in the areas of communications and training. Her prime interests are in risk communication and training programme design, which are increasingly oriented towards the development of effective techniques to identify training needs, the development and implementation of e-learning methodologies, and the assessment of training impact. Training projects are addressed to both IZSVe staff and national health service providers, in keeping with institutional policy. She also directs the Permanent Training Centre (CFP), which is a teaching unit addressed to the private sector.

In the communications field she is head of scientific communication activities, implemented mainly through the site, but also via the press or the organization of events. She heads the IZSVe library service.
She leads projects, research and other activities funded by various bodies, most notably the Italian Ministry of Health. Her area of interest in the risk communication domain is food safety, in which she coordinates a working team that designs and implements socio-cultural surveys on risk perception, information campaigns and intervention studies to assess their efficacy.
She has run research projects on animal welfare, particularly in the development of an integrated system of indicators (behavioural, physiological, zootechnical, etc.) to objectively determine level of wellbeing in non-human primates and food-producing animals, particularly bovines. At the same time, she has conducted bioethics studies, chiefly in the use of animals in transgenesis, cloning and xenotransplantation.

Within the IZSVe she is a member of the Ethics Committee (for experiments with animals) and Technical-Scientific-Ethics Commission per Animal-Assisted Therapy (Pet therapy) in which she has the role of training and communications expert and holds the position of Secretary.

Mandated by the Italian Ministry of Health (DSVetOC), she took part in the Working group on risk communications, in her capacity as expert contact for the Italian Istituti Zooprofilattici (development of risk communication plans at EU and Mediterranean level).

She was a member of the Thematic Three-Year Plan of the Veneto Region on animal health, farm hygiene and livestock production from 2007. She was previously head of the Three-Year Plan Planning Office (2005-2007) for food safety of the Veneto Region (Executive Decree no. 90 dated 15.03.2006, concerning Regional Deliberation DGR no. 3846 dated 03.12.2004). She has been coordinator of Working Group no. 6 – Risk communication – of the Three-Year Plan for Food Safety of the Veneto Region (Regional Decree DDR no. 448 dated 29.11.02).

She has been an invited speaker at numerous events and vocational courses in her capacity as an expert in risk communications and has worked as a trainer in health management events.

She is author and co-author of over one hundred scientific and popular publications.


  • Crovato S., Mantovani C., Pinto A., D’Este F., Mascarello G., Ravarotto L. (2014). Defining guidelines for the management of microbiological risk in food: application of the consensus conference methodology. 23rd SRA E- Conference, Istanbul, 16-18 giugno.
  • Mascarello G., Crovato S., Pinto A., Gallina A., Siegrist M., Ravarotto L. (2014). Communicating chemical risk in food to adolescents. A comparison of web and print media, Food Control, 35, 1, 407-412.
  • Pinto A., Mascarello G., Parise N., Bonaldo S., Crovato S., Ravarotto L. (2014). A classification of Italian consumers based on a proposed measure of their attitudes towards food risks. Poster in: SIS 2014 47th Scientific meeting of the Italian Statistical Society, Cagliari, 11-13 giugno 2014.
  • Crovato S., Mascarello G., Pinto A., Ravarotto L. (2013). Testing a serious game for communicating food risk to young consumers: “A mysterious poisoning”. Poster in: Edulearn13 – 5th annual International Conference on Education and New Learning Technologies – – Proceedings CD. Barcellona, Spagna 1-3 luglio.
  • Ravarotto L., Mascarello G., Petrucco C. (2013). Digital Storytelling per l’insegnamento della sicurezza alimentare in Le narrazioni digitali per l’educazione e la formazione, a cura di De Rossi M., Petrucco C., Carocci Editore, Roma.
  • Visintin E. P., Crovato S., Falvo R., Canova, L. Ravarotto, L., Capozza D. (2012). Consuming traditional food products of one’s province: A test of planned behavior theory, TPM – Testing, Psychometrics, Methodology in Applied Psychology, March 2012.
  • Ravarotto L., Crovato S., Mascarello G., Contalbrigo L., Tiozzo B., (2012) Self-perception of food related risks: a survey on Italian consumers, in: SRA Europe 21st Annual Conference, Zurich, Switzerland, 17-20 June 2012 (presentazione orale).
  • Petrucco C., Mascarello G., Ravarotto L. (2012). Using digital storytelling to communicate chemical risks in food to high school students, in: 1st Global conference “Storytelling: global reflections on narrative”. Prague, Czech Republic, 13-15 May 2012 (presentazione orale).
  • Trifiletti E., Crovato S., Capozza D., Visintin E. P., Ravarotto L. (2012). Evaluating the Effects of a Message on Attitude and Intention To Eat Raw Meat: Salmonellosis Prevention, Journal of Food Protection, 17 (2), 394 – 399, February 2012.
  • Mari S., Tiozzo B., Capozza D., Ravarotto L. (2011). Are you cooking enough? The efficacy of planned behaviour in predicting a best practice to prevent salmonellosis. Food Research International, 45 (2), 1175-1183, March 2012.
  • Tiozzo B., Mari S., Magaudda P., Arzenton V., Capozza D., Neresini F., Ravarotto L. (2011). Development and evaluation of a risk-communication campaign on salmonellosis, Food control, 22, 109-117.
  • Nadin A., Mascarello G., Cattaruzza E., Ravarotto L. (2011). Sviluppo di un modello efficace per la formazione di figure professionali leader nel benessere animale. Atti ISTISAN Congressi, VI Workshop nazionale di epidemiologia veterinaria, Orvieto, 1-2 dicembre, pp. 11-112.

© Istituto Zooprofilattico Sperimentale delle Venezie
Istituto Zooprofilattico Sperimentale delle Venezie
Viale dell'Università 10, 35020 Legnaro (PD)
Tel: +39 049 8084211 | Fax: +39 049 8830046
VAT: 00206200289