Istituto Zooprofilattico Sperimentale delle Venezie
Italian health authority and research organization for animal health and food safety
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Ravarotto Licia

Licia Ravarotto | Istituto Zooprofilattico Sperimentale delle Venezie Role Director
Department SCS7 – Health awareness and communication
Phone +39 049 8084264

Professional profile

Licia Ravarotto graduated in Biological Sciences in 1981 from the University of Padua, where she was awarded a specialist diploma in Food Science in 1987. From 1999 to 2007 she headed the Clinical Chemistry Laboratory of the Istituto Zooprofilattico Sperimentale delle Venezie (IZSVe). Since 2007 she has been Head of the SCS7 Department of Health awareness and communication.

Besides her management role, she currently conducts technical-scientific activities, chiefly in the areas of communications and training. Her prime interests are in risk communication and training programme design, which are increasingly oriented towards the development of effective techniques to identify training needs, the development and implementation of e-learning methodologies, and the assessment of training impact. Training projects are addressed to both IZSVe staff and national health service providers, in keeping with institutional policy. She also directs the Permanent Training Centre (CFP), which is a teaching unit addressed to the private sector.

In the communications field she is head of scientific communication activities, implemented mainly through the site, but also via the press or the organization of events. She heads the IZSVe library service.

She leads projects, research and other activities funded by various bodies, most notably the Italian Ministry of Health. Her area of interest in the risk communication domain is food safety, in which she coordinates a working team that designs and implements socio-cultural surveys on risk perception, information campaigns and intervention studies to assess their efficacy.

She has run research projects on animal welfare, particularly in the development of an integrated system of indicators (behavioural, physiological, zootechnical, etc.) to objectively determine level of wellbeing in non-human primates and food-producing animals, particularly bovines. At the same time, she has conducted bioethics studies, chiefly in the use of animals in transgenesis, cloning and xenotransplantation.

Within the IZSVe she is a member of the Ethics Committee (for experiments with animals) in which she has the role of training and communications expert and holds the position of Secretary.

Mandated by the Italian Ministry of Health (DSVetOC), she took part in the Working group on risk communications, in her capacity as expert contact for the Italian Istituti Zooprofilattici (development of risk communication plans at EU and Mediterranean level).

She was a member of the Thematic Three-Year Plan of the Veneto Region on animal health, farm hygiene and livestock production from 2007. She was previously head of the Three-Year Plan Planning Office (2005-2007) for food safety of the Veneto Region (Executive Decree no. 90 dated 15.03.2006, concerning Regional Deliberation DGR no. 3846 dated 03.12.2004). She has been coordinator of Working Group no. 6 – Risk communication – of the Three-Year Plan for Food Safety of the Veneto Region (Regional Decree DDR no. 448 dated 29.11.02).

She has been an invited speaker at numerous events and vocational courses in her capacity as an expert in risk communications and has worked as a trainer in health management events.

She is author and co-author of over one hundred scientific and popular publications.


  • Tiozzo B., Pinto A., Mascarello G., Mantovani C., Ravarotto L. (2018). Which food safety information sources do Italian consumers prefer? Suggestions for the development of effective food risk communication. Journal of Risk Reserch, 1-16
  • Crovato, S. Pinto, A., Arcangeli, G., Mascarello, G. & Ravarotto, L. (2017). Risky behaviours from the production to the consumption of bivalve molluscs: Involving stakeholders in the prioritization process based on consensus methods. Food Control, 78, 426-435
  • Mascarello G, Pinto A, Marcolin S, Crovato S, Ravarotto L. (2017). Ethnic food consumption: Habits and risk perception in Italy. Journal of Food Safety, 37, 4
  • Ravarotto L. (a cura di). Comunicare il rischio alimentare. Dalla ricerca alle buone pratiche. 2016, Carocci Editore
  • Ruzza M., Tiozzo B., Mantovani C., D’Este F., Ravarotto L. (2017). Designing the information architecture of a complex website: A strategy based on news content and faceted classification. International Journal of Information Management, 37, 3, 166-176
  • Tiozzo B., Mari S., Ruzza M., Crovato S. & Ravarotto L. (2016). Consumers’ perceptions of food risks: A snapshot of the Italian Triveneto area. Appetite, 111, 105-115.
  • Crovato S., Pinto A., Giardullo P., Mascarello G., Neresini F., Ravarotto, L. (2016). Food safety and young consumers: testing a serious game as a risk communication tool. Food Control, 62, 134-141.
  • Ravarotto L., Crovato S., Mantovani C., D’Este F., Pinto A., Mascarello G. (2016). Reducing microbiological risk in the kitchen: piloting consensus conference methodology as a communication strategyJournal of Risk Research, 19, 7, 934-950
  • Pinto A., Mascarello G., Parise N., Bonaldo S., Crovato S. & Ravarotto L. (2015). Italian consumers’ attitudes towards food risks: self-protective and non-self-protective profiles for effective risk communication. Journal of Risk Research, 20, 3, 1-19.
  • Mascarello G., Pinto A., Parise N., Crovato S., Ravarotto L. (2015). The perception of food quality: profiling italian consumers. Appetite, 89, 1, 175-182.
  • Ravarotto L., Mascarello G., Pinto A., Schiavo M., Bagni M., Decastelli L. (2014). Food allergies in school: design and evaluation of a teacher-oriented training action. Italian Journal of Pediatrics, 40, 1, 1-9.
  • Mascarello G., Crovato S., Pinto A., Gallina A., Siegrist M., Ravarotto L. (2014). Communicating chemical risk in food to adolescents. A comparison of web and print media, Food Control, 35, 1, 407-412.
  • Ravarotto L., Mascarello G., Petrucco C. (2013). Digital Storytelling per l’insegnamento della sicurezza alimentare. In De Rossi M., Petrucco C. (a cura di). Le narrazioni digitali per l’educazione e la formazione, 2013, Carocci Editore
  • Visintin E. P., Crovato S., Falvo R., Canova, L. Ravarotto, L., Capozza D. (2012). Consuming traditional food products of one’s province: A test of planned behavior theory, TPM – Testing, Psychometrics, Methodology in Applied Psychology. 19, 1, 50-64
  • Trifiletti E., Crovato S., Capozza D., Visintin E. P., Ravarotto L. (2012). Evaluating the effects of a message on attitude and intention to eat raw meat: Salmonellosis prevention, Journal of Food Protection, 17, 2, 394-399
  • Ravarotto L., Zanini G., Pegoraro R. (2012). Comunicazione del rischio ed etica alimentare. Italiaetica, 6, 1, 56-71.
  • Mari S., Tiozzo B., Capozza D., Ravarotto L. (2011). Are you cooking enough? The efficacy of planned behaviour in predicting a best practice to prevent salmonellosis. Food Research International, 45, 2, 1175-1183
  • Tiozzo B., Mari S., Magaudda P., Arzenton V., Capozza D., Neresini F., Ravarotto L. (2011). Development and evaluation of a risk-communication campaign on salmonellosis. Food control, 22, 1, 109-117.

© Istituto Zooprofilattico Sperimentale delle Venezie
Istituto Zooprofilattico Sperimentale delle Venezie
Viale dell'Università 10, 35020 Legnaro (PD)
Tel: +39 049 8084211 | Fax: +39 049 8830046
VAT: 00206200289